About the Author

Jim Whitt did not take the road most traveled on his way to becoming a business consultant, writer, speaker and film producer. He grew up working on farms, ranches and feedlots, earned a degree in animal science at Oklahoma State University and spent a dozen years in sales and marketing with two Fortune 500 companies. It was the discovery of his purpose on March 21, 1988 - to help people reach their full potential - that transformed his life and that took him for a ride on the road less traveled.

As a result, he founded Purpose Unlimited to help people and businesses reach their full potential. Having personally experienced the transformational power of purpose, he developed a process to help others do the same. He then developed a process to help leaders create purpose-driven organizations. Those processes are detailed in two of his books, The Transformational Power of Purpose: Finding and Fulfilling Your Purpose in Life and Riding for the Brand: The Power of Purposeful Leadership.

Jim's nontraditional background and education have provided him with a unique perspective in the field of personal and organizational development. He views motivation and leadership from three perspectives - scientific, psychological and spiritual - which are summarized in his fundamental principle of human behavior - without a purpose our only motivation is reward and punishment. He has proven there is a direct correlation between purpose and profit.

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